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DNN SEO Best Practices

DNN SEO Best Practices

Most buyers conduct online research, before making a purchasing decision. To ensure that your business is considered by potential customers, your website must appear on the first page of relevant search results. DotNetNuke Platform enables businesses to optimize their website for search engines by implementing best practices for Search Engine Optimization (SEO). By doing so, businesses can attract more qualified visitors who are actively searching for their products or services. With features like custom re-directs and advanced URL management, Evoq's CMS software can help businesses achieve higher search rankings and generate more search traffic.

Manage Redirection and Url

DNN URL Rewriter is a feature of DNN CMS that allows portal administrators to create custom URLs for web pages. This rewrites the original URLs of the website into more user-friendly and search-engine-friendly URLs.

DNN URL Rewriter offers several benefits, including improved site navigation and usability, better search engine optimization, and increased security, as the underlying technology and server information are obfuscated. DNN Parent page URL along with the child page URL makes structured URL navigation which helps search engines categorize the content and pages. By creating meaningful and descriptive URLs for pages on a DNN-powered website, the website owner can improve the overall accessibility and relevance of the content for both visitors and search engines.

DNN 301 redirect is a response that a web server gives when a requested URL has been moved to a new location. The server redirects the visitor to the new content location. The numbers 301 and 302 refer to a status code that provides additional information about the redirect. In particular, 301 means that the content has been moved permanently, while 302 means that it has been moved temporarily.

The canonical link element is a technique used to signal to search engines that a page can exist under multiple URLs, but those specific URLs should be indexed preferentially. DNN offers various options to display canonical tags. If you have a single site with multiple domain names, DNN allows you to set the primary domain using a canonical tag. You can easily add a canonical tag to individual pages via Page Settings for precise control. If you use content-display modules such as Blog modules, DNN can automatically generate the tags.


An XML sitemap, also known as a search engine sitemap, is a structured file that contains a complete listing of all public-facing pages on a website that will be crawled and indexed by search engines. It should not be confused with a navigational sitemap, which displays clickable links to all visible pages on a website. In contrast, search engine sitemaps are read by search engine bots when indexing a website and are invisible to website visitors.

Generating an XML sitemap in DNN is a straightforward process. You don't have to worry about anything because everything is already taken care of for you. DNN comes with a dynamic sitemap created by scanning the current site structure. You can customize the priority of individual pages, and if you install content modules to enhance the functionality of your site, you can add entries to your sitemap through extension points called sitemap providers.

Optimize MetaData

DotNetNuke supports custom page-level titles and metadata to improve search engine optimization (SEO) for every page on your website. This means that each page can have a unique and dynamic page title and metadata description that accurately describes its content, making it easier for search engines to understand and categorize pages. DNN Administrators can easily edit the page title and metadata of each page using the page settings feature. This feature allows you to add a custom page title, description, and keywords to any page. You can also choose whether to index the page, specify the page's canonical URL, and set other advanced SEO settings.

By allowing page-level title and metadata customization, DNN makes it easier for site owners and site administrators to improve their sites' search engine rankings and attract more qualified visitors.

The use of headings is an important part of SEO best practices as it can structure the content for both human readers and search engine crawlers and helps search engines better understand the content. DNN doesn't enforce a specific H-Tag, which means you can add it to your content whenever you want. For example, you can use H2 tags to break long paragraphs into smaller, more digestible sections, or use H3 tags to identify subheadings within H2 sections. The DNN skin for your portal displays H1 tags for specific page values, eg B. Module title for a piece of content. This is especially useful for optimizing a website for SEO, as the H1 tag is widely considered to be the most important heading for search engines to show the overall theme of the page.

Content Management

Alt tags, or alternative text tags, describe images on a webpage. These tags are crucial for search engines to understand the content and context of an image on a specific page. Alt tags are not only used for indexing images on a page, but also as a way of weighting the content of the entire page. Alt tags carry ranking weight because images on a page are typically highly relevant to the content on that page. DNN allows defining ALT and Title tags with a reach text editor, furthermore, DNN Editor offers to declare content templates where ALT and TITLE tags can be injected with UI.

DNN Allows managing your media and document resource at the Portal and Global level, It helps if the administrator keeps file meaning convention SEO specific, and keep images optimized. It is recommended to categorize with folders as parent and child to store the resources or files as file paths and names get considered by search engines.

DNN has advantages for content localization with Multilingual Support, Customizable Language Packs, Translation Workflow, Localized URLs, Automated Language Detection, etc powerful tool for businesses looking to expand their reach into new markets and connect with a global audience.

DNN allows writing meta tags in the settings section of the page where schema markups and rich snippets of formatted code can be declared for better SEO Visibility. Schema markup is a method of coding that supports embedded qualities in a search. Rich snippets are a primary example of an embedded feature.

DNN Caching plays an important role in optimizing a site for SEO by improving performance and user experience, reducing server load, making the site more accessible to search engine bots, and Improving user engagement.

List and Navigations

Breadcrumbs are the practice of leaving links (usually in the header of a website) that give visitors visual feedback about where they are on the website. This provides them with an easy "breadcrumb" that leads back to higher-level content and also provides context for the current page. Different breadcrumb layouts can be achieved by using skins-Object and can replace the default skin object with one of your designs. Breadcrumbs are great for providing internal links, great for helping out Visitors find their way on the website, and helping with website SEO.

Navigating through CSS just means using plain HTML to display pages and CSS to style menus, not arcane script sets or other tricks. This helps with SEO, making it easy for search engine crawlers to index your site and understand its structure from the menu. Simple HTML and CSS menus are quick to parse and easy for search engine bots to understand. Quick and easy is good. The great thing about DNN is the ability to swap components in and out as you need with design, layout, or style changes. There is a standard menu system that generates CSS-based menus, but if you don't like that particular menu, you can choose from a range of different menu types to swap into your site.

DNN allows SSL certificates installed and flagged through the database for better recognition at the search engines. Also, public pages and URLs can be declared to index through robot files.

Monitoring and Tracking

Integrating DNN with analytics tools allows website owners to make data-driven decisions to improve website performance, and user experience, and achieve their business goals. This allows you to track visitor behavior and gather important data about how users interact with your DNN Portal. You can use this data to optimize your DNN instance and improve user experience, which can ultimately lead to increased traffic and conversions.

SEO best practices to attract more high-quality traffic

Attract valuable traffic to your website

Potential buyers are using online research to actively search for products and services in your industry. Incorporating strong SEO fundamentals on your website can help your business get noticed by these potential buyers.

Increase the rate of conversions.

Few visitors convert by filling out an information request or making a purchase, and visits from active searchers have a higher conversion rate.

Enhance the return on investment (ROI) of marketing efforts.

Compared to paid advertising programs, SEO is a more cost-efficient approach to driving traffic to your website. Visitors who arrive at your site through organic search tend to spend more time on your site and convert more easily.

Improve the visibility and credibility of your brand.

Even if a searcher does not click on the link to your website in search results, your brand still gains visibility. Your brand becomes linked with the search term, which enhances your credibility.

Utilizing DNN can increase your likelihood of achieving a high ranking and obtaining the resulting traffic. Unlike other CMS options that may hinder your search program success, DNN offers transparent methods to optimize your way toward triumph. If you own a DNN site, it's recommended that you go through this checklist to ensure you're optimizing all of the areas covered. These on-page optimizations are easy to execute and should be included in every site's SEO program. If you have additional suggestions or tips for SEO using DNN, feel free to share them in the comments section.

We DNN Developers offer DNN help with the below services, providing a free assessment of any DNN problems and working tirelessly to ensure that any issues are resolved quickly and efficiently.

  • DotNetNuke web application development
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  • DotNetNuke support and maintenance services.

Whether you're facing problems with a 3rd party module, a custom DNN module, or a DNN skin, we have the expertise and experience to resolve the issue and get your site back up and running smoothly.

But it's not just about fixing problems - it's also about optimizing your site for search engines to drive more organic traffic and improve conversions. Our team is well-versed in DNN-specific SEO strategies that can help improve your site's visibility in search results and attract more visitors to your site. By focusing on increasing traffic flow, improving conversion rates, and establishing a strong brand presence, DNN Developers can help you achieve your marketing goals and maximize your ROI. So why wait? Contact us today and let us help you take your DNN website to the next level!

Responsive and mobile-friendly, internal linking, structured heading in content and pages, easy for search engines to understand, include relevant keywords, related terms, or words that are used to describe the content or to categorize as a search result.

The article covers a range of topics, including on-page optimization, link building, content optimization, mobile optimization, social media, analytics, local SEO, and e-commerce SEO. By following the best practices outlined in the article, website owners can improve their search engine ranking and increase their organic traffic. The article is a valuable resource for anyone looking to improve the SEO of their DotNetNuke website.


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